Due to its new concept, Tuborg will have new color caps and new emotions to emphasize.

Words aren’t just strings of alphabets, they can turn into a voice, and make it clear and strong. Words are cues. Words are triggers. When used correctly, words can transform an “eh, whatever” into “wow, that’s it!”

What are friends for? To give a good vibe.

They unite in a single voice.

This is the Tuborg generation.

The consumers will feel how history merges into the present; all that Tuborg was and will be, along with them, sharing the experiences that unites everyone in a single voice, stimulating the ‘social drummers’ to inspire further generations to go beyond their comfort zone.