TEILOR
TEILOR is a Romanian luxury jewelry brand, established in 1998. The first store was opened in Pitesti, on Teilor street, which also inspired the name of the brand. Currently, TEILOR owns over 60 stores in five European countries: Romania, Bulgaria, Poland, Hungary and the Czech Republic.
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© creative brief/concept/copy
CONCEPT: Every person is a like true diamond, the toughest substance in existence.
AGENCY: TEILOR
VIDEO CONTENT: Mindscape Studio
RELEASE: 2022
PREMISE: The cut of the diamond is like a person's character. Those of highest integrity, that is, those cut from the right cloth, who set the standard for everyone else.
CONCEPT: Love is in the details
AGENCY: TEILOR
FILM DIRECTOR: Andreea Păduraru
RELEASE: TVC 2022
Objective: Raising the market share & strengthen the leadership position in engagement rings with precious stones.Solution: For the first time in its 24 years' history, TEILOR has an animated TVC - illustrated through the leitmotif of the butterflies.
The "butterflies in the stomach" become real. We see them animated, at certain key moments in the TVC, where they "guide" and accompany the protagonists through the emotional story they live.
For a more explicit coherence in communication, we wanted to introduce an obvious element that would link, visually and conceptually, several touch points from the campaign dedicated to the engagement ring. A red thread of integrated communication - TV, print, shops, Pop-up Store in Băneasa Shopping City, but also online.
CONCEPT: The Exceptional You is in the mirror you look at every day
AGENCY: TEILOR
RELEASE: 2022
Premise: The voices that tell you how to be have no place in the mirror you wake up to. Trust its reflexion and honor it with confidence. Together with the unique jewellery from The Exceptional collection – a statement of your realness.
We launched The Exceptional campaign with a special event where we were pleased to meet real, strong, brave women. Exceptional, in every role they carry out every day. Women that became a true inspiration for their communities. With them, we marked the start of a meaningful conversation about acceptance and realness. One that was reflected in the unique jewellery from The Exceptional collection, inlaid with diamonds and precious stones set in a spectacular harmony.
EVENT TOPICS: What does being truly authentic mean for you? What preconceptions and stereotypes did you leave behind to see the exceptional in you?
Urbanima x Landing Page
© Collection naming & copy
© COLLECTION NAMING & COPY
RELEASE: 2021
Premise: Confidence is an everyday luxury. Own it.
© COPY
RELEASE: 2021
Colour yourself with everything nature has given you – be the muse of summer.
© copy & layout direction
